For the next few days, Facebook is making it possible for users to donate directly to the American Red Cross either through a notification in News Feed, or directly on our Facebook page. We’re excited and grateful that they are activating this feature to support the massive global response effort following the impact of Typhoon Haiyan on the Philippines this past week.
If you visit your Facebook News Feed, you will see this at the top of the screen:
Clicking Donate $10.00 will bring you to a simple payment screen, where you will be asked for your payment information (Facebook will retain this information for any future Facebook purchases – see below for more info).
Just follow the simple directions to complete the donation, and you’re done!
If you’d like to give a different amount, you can also visit the American Red Cross Facebook Page to make a donation.
100% of the funds raised through Facebook will go to the American Red Cross. All of the donations will be provided by the American Red Cross to the Red Cross groups that are working on the typhoon response. The Philippine Red Cross has been leading this response effort, aiding with search and rescue immediately after the disaster, providing shelter, food, and water, and distributing relief supplies. However, as we mentioned earlier, this has truly been a global response effort. Specialized emergency response teams from Red Cross societies across the globe are moving into the affected area to assist. These include teams with expertise in logistics, disaster assessment, shelter, health, water and sanitation.
To read more about the response so far, please visit this page.
Have more questions?
Why did Facebook decide to do this?
Facebook is a place to connect to the people, places, and things they care about most. In times of disaster or crisis, people turn to Facebook to check on loved ones, get updates, and to learn how they can help. We regularly work with relief organizations, government organizations, media partners, and private industry to be part of this effort so we can all improve preparation for disasters, contribute to relief efforts, and bring to the forefront the needs of those directly impacted. This is just another way for us to help – and make it as easy as possible for people to help those impacted by the typhoon.
Why hasn’t Facebook done this for other natural disasters?
Facebook’s mission is to give people the power to share and make the world more open and connected. We regularly work with relief organizations, government organizations, media partners, and private industry to be part of this effort so we can all improve preparation for disasters, contribute to relief efforts, and bring to the forefront the needs of those directly impacted. This is just another way for us to help – and make it as easy as possible for people to help those impacted by the typhoon.
We’re always exploring various options for helping people contribute and assist during a time of crisis. This is just another step towards making the assistance even easier, and we’re committed to evolving our products to find new solutions over time.
Will Facebook offer this for other causes other than natural disaster?
We’ve always exploring various options for helping people contribute and assist during a time of crisis. This is just the latest evolution, and we’ll continue to keep finding new and different solutions.
Why are people in New York and California unable to donate through Facebook?
We are currently working to get approval from NY & CA regulators for direct donations. We hope to have these states up and running as soon as those state regulators give their approval.
Does Facebook get a cut of these donations?
No, all of donations will go to the American Red Cross.
How secure is my payment information?
Your payment information is completely secure. When you make a donation on Facebook, your payment information will only be stored with Facebook and not shared externally.
For additional information on the security of your payment information, please visit: https://www.facebook.com/help/241215262666597
Will my donation be broadcast to my Facebook friends?
No, your donation will be kept private. You can, however, let your friends know via a status update if you would like to share.